Did you start to promote your products and services with videos yet?
To reach customers and prospects - video is a must in all Social Media channels. In some, like Facebook, the difference between posting a video or just a regular text/image is huge. One report _claims that Facebook grow from 4 billions views to 8 billion views from April 2015 to November the same year.
Quote from Social Media Today
VIDEO POSTS HAVE 135% GREATER ORGANIC REACH THAN PHOTO POSTS
Live is not the only type of video content getting a lot of exposure on Facebook - video posts in general reach a larger audience, on average. According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.
How to plan the content and scenario of a video
You have to do some of the job yourself - and even if you can hire professionals - you need to have an idea on how to get viewers - but not only to make them view your video - but to take action and move on to the step you want them to. Sign up for a newsletter, download a product or maybe go to a web-shop and order your service.
Struggling with this ourselves we have put together a short video for you that gives you a 6 step guide on How to create a scenario for your video.
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