Is Business abroad about language or communication?

We very often hear that we need to learn a new language to take the step to a new market in a new country. To be fluent in several languages is of course a great advantage in making business with other countries. The more secure you feel in both understanding and make your self understood - the better situation do you have in a meeting or a negotiation situation. 

You will also feel more comfortable in other situations like when you travel, book a room, orders at a restaurant etc... 

Our recommendation is that you consider a new language for your business relations as a tool to use to achieve the goals you have set up for the New Market. To be able to communicate, to listen and to deliver a message that is correctly understood is the Key. 

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