Category: Market & Sales

Video or text? Business Communication in focus

4/13/2017

I guess you didn´t miss that videos are taking over as the main channel to communicate your brand and business. Either it is a recorded presentation, a slideshow with voice over, an animated video or maybe the new trend with interactive videos - the message is simple "Video is a must for your business".

Video has emerged as a powerful tool for businesses and brands to communicate with their audience. According to Content Marketing Institute B2B survey, 62% of marketers said use of videos was an effective tactic for their organization in 2016. So, why wait for your audience to read through the last word, capture their attention with a quick video.
Read the full article by Himanshu Batla - "Is Interactive Video Content the Future of Business Communication?"

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Is Business abroad about language or communication?

2/15/2017

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We very often hear that we need to learn a new language to take the step to a new market in a new country. To be fluent in several languages is of course a great advantage in making business with other countries. The more secure you feel in both understanding and make your self understood - the better situation do you have in a meeting or a negotiation situation.

You will also feel more comfortable in other situations like when you travel, book a room, orders at a restaurant etc...

Our recommendation is that you consider a new language for your business relations as a tool to use to achieve the goals you have set up for the New Market. To be able to communicate, to listen and to deliver a message that is correctly understood is the Key.

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Videos - a must in Social Media

6/3/2016

Did you start to promote your products and services with videos yet?
To reach customers and prospects - video is a must in all Social Media channels. In some, like Facebook, the difference between posting a video or just a regular text/image is huge. One report _claims that Facebook grow from 4 billions views to 8 billion views from April 2015 to November the same year.

Quote from Social Media Today
VIDEO POSTS HAVE 135% GREATER ORGANIC REACH THAN PHOTO POSTS
Live is not the only type of video content getting a lot of exposure on Facebook - video posts in general reach a larger audience, on average. According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.

How to plan the content and scenario of a video

You have to do some of the job yourself - and even if you can hire professionals - you need to have an idea on how to get viewers - but not only to make them view your video - but to take action and move on to the step you want them to. Sign up for a newsletter, download a product or maybe go to a web-shop and order your service.

Struggling with this ourselves we have put together a short video for you that gives you a 6 step guide on How to create a scenario for your video.

Do you have the time to get a new customer?

4/11/2016

Getting new customers is always a top priority activity in our Businesses To-Do-lists. It is the customer who pays your bills and brings you food on the table. How many hours a week do you really spend to get new customers?
In a solo enterprise there you are the one and only resource - you still have to be active in finding new customers and to make them buy your products and services. Are you able to adopt to your potential customers needs and behaviors? Or are you in "Marketing & Sales" mode just when it suites you and your calendar?

Specially if you have a business there you sell your "hours" to your customers, after an intense period of delivering to them you find your self with an empty order book. Because you didn´t have time to find new customers when you were busy. To find a balance between delivering and selling is one of the great challenges we face in a small business where we don´t have a sales department working full time with selling. What can we do about it when?

Develop your business using our digital products

2/18/2016

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Wherever you are - whenever you need it - what ever device you are using - our tools are here for you.

In this video we give you "3 golden rules" about the benefit of keeping your promises and surprising your customers with a bit more than expected. Watch the video here: