Do you have the time to get a new customer?

Getting new customers is always a top priority activity in our Businesses To-Do-lists. It is the customer who pays your bills and brings you food on the table. How many hours a week do you really spend to get new customers?
In a solo enterprise there you are the one and only resource - you still have to be active in finding new customers and to make them buy your products and services. Are you able to adopt to your potential customers needs and behaviors? Or are you in "Marketing & Sales" mode just when it suites you and your calendar?

Specially if you have a business there you sell your "hours" to your customers, after an intense period of delivering to them you find your self with an empty order book. Because you didn´t have time to find new customers when you were busy. To find a balance between delivering and selling is one of the great challenges we face in a small business where we don´t have a sales department working full time with selling. What can we do about it when?

A very common activity late nights and weekends for a small business owner is to take care of administrative tasks. They are often "must" tasks - but how about getting a new customer?
The key solution is to prioritize and schedule tasks - even if one of the reasons you started your business was to be free and to avoid being locked up by routines. Once you have made up your plan for the week, month, you have to be committed and work your plan. No matter how boring it might sound - discipline pays off in the long run.

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"I love new customers"

Either you are using your smart phone or a paper calendar - you need to block time for specific tasks - and calling, visiting, e-mailing, interact on social media and networking with potential and existing customers should be in some of the blocks.

• Selling - is not a "if I have the time" activity
• Selling - is not a "when I need money" activity
• Selling - is top priority
• Selling - is a key to success

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