The CEL4ITM project is focused on supporting non-formal education and transfer of experience and knowledge in the field of tourism, adopting blended learning and coaching and mentoring approaches by the means of open, innovative and easy-to- use digital tools.

We just published a leaflet with an overview of the project and an introduction to the training package and other tools to soon be delivered. - check the Leaflet PDF here...

Now the modules and lessons are popping up in the CEL4ITM project. The first lessons and videos have been developed and we can see the possible end result. It looks promising!
​There will be in all 8 modules with a number of lessons and add-on-material that can be used by both beginners and professionals in the Tourism sector.

During two days of intense discussions and fruitful collaboration in Lahti, Finland, the partners of CEL4ITM met to decide on the way forward for the Innovation in Tourism Management project. 
The project aims at providing both beginners and professionals with new skills and competences in order to be prepared to meet the new demands in a very fast developing industry. 
Based on the findings in a research on existing training programs and courses the content of tools is now sorted out and also the model on how the modules will be prepared.

The training program will be based on the following material in each module:

• Video lesson - approximately 5-7 minutes with basic theory
• Animated video with Case Study/Lessons learned 
• Explanation in a short text with key details
• Further reading, links and examples 

Our first newsletter in CEL4ITM is out - read it and share it with individuals and organizations with focus and interest in the Tourism sector. As the project aims at both beginners and professionals in the industry - there will be something for all - to get new skills as well as up-scaling existing skills and competences.
Very soon you will be able to register to receive more information and to be invited to use the training modules.

For beginners

• Module 1 Introduction to management
• Module 2 Financial Management
• Module 3 Marketing
• Module 4 Customer-oriented approach and Customer relationship / experience  management
• Module 5 Leadership and motivation
• Module 6 Specific ICT tools in the tourism business

For professionals

• Module 7 Coaching skills
• Module 8 Mentoring skills

The partners of CEL4ITM met for the first time in Santa Cruz de Tenerife in the end of January 2019, setting the project into a execution plan and checking the goals and control gates. 
The first step in the project is to check the national programs for management in tourism sector and the topics covered in different programs. This will make it clear to the partners on what needs to be added into a training program to develop managers in small tourism enterprises in order to prepare them for the challenges to stay competitive and to be able to further develop their products and activities for customers with requirement for a modern tourist.

The meeting took place in the City Centre of Santa Cruz at Real Casino de Tenerife organized by our host EVM.  The photo below taken on the roof top of the amazing building of our meeting. 

A great place for meetings - and for projects related to the Tourism Industry. Santa Cruz is located in the north of Tenerife and well worth a visit